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14K Candied Haws Diamond Necklace
Detailed information on 14K Candied Haws Diamond Necklace
Own Your Bloom Moissanite Tennis Necklace features a continuous row of uniform moissanite in a 14K gold-plated setting for sleek, high-shine impact. Smooth profile and a secure clasp make it ideal for daily wear, with custom branding/packaging to power your launch.
SPU: JENLA009P1Specification
| Color | White Gold |
| Width | 4mm |
| Length | 18 inches |
| Weight | 26.3g (±2g) |
| Material | 14KGP, Moissanite |
Structure & Shape
| Product | Consistent ring shape, diameter deviation ≤0.05mm; gems aligned tightly; clean metal joints |
| Common Mid-to-High-End Products | Inconsistent ring shape, diameter deviation ≥0.1mm; misaligned gems; visible joint gaps |
Material
| Product | Main material-Metal properties: 14K gold, pure tone Gem-level: 5A-grade moissanite, carbon content ≥99.9%, Mohs 9.25 Gem-color level: D–F color, 95% light return, ΔE ≤ 1.5, no visible tint Gem-clarity: FL–IF clarity, flawless under 10× magnification |
| Common Mid-to-High-End Products | Main material-Metal properties: Mixed metal composition, prone to discoloration Gem-level: 3A moissanite, carbon content ≥95%, Mohs 8.5 Gem-color level: F–G color, 87% light return, ΔE > 3.5, visible tint Gem-clarity: VVS or lower clarity, flaws visible under 10× magnification |
Craftsmanship
| Product | Cutting: Hand + machine polish; cut deviation ≤0.01mm; surface Ra ≤0.05μm; consistent sparkle Welding: Seam gap ≤0.03mm, laser welded, flexible & secure Gem Setting: Hand + machine setting; prong diameter 0.25mm, depth 1.2mm; secure fit Plating: Plating thickness ≥2μm, resistant to fading and oxidation |
| Common Mid-to-High-End Products | Cutting: Machine polish only; cut deviation ≥0.03mm; surface Ra ≥0.2μm; uneven sparkle Welding: Seam gap ≥0.05–0.1mm, standard welding, prone to cracks Gem Setting: Machine setting; prong diameter ≥0.3mm, depth ≤1mm; loose stone fit Plating: Plating thickness 0.1–0.2μm, prone to fading and oxidation |
Market Trends
| Consumer profile | The core audience is 20–35-year-old emerging consumers focused on lifestyle quality and individuality. They prefer simple yet refined jewelry that reflects independence and social identity, often worn in business events, banquets, or as gifts. |
| Competitive landscape | Luxury brands maintain exclusivity with high entry barriers but are unaffordable for many. Fast fashion lacks depth in design. This piece, with light-luxury positioning and fine craftsmanship, balances elegance with practicality, targeting the mid-tier market. |
| Sales performance | From 2023 to 2024, the market grew from $60.39B to $75.75B. Holiday peaks drive 30% higher sales, with this piece projected at 3,000–3,300 units monthly, ROI stable at 22%, indicating healthy and sustainable returns. |
| Market trends | By 2025, the global jewelry market will reach $242B, expected to surpass $344B by 2032. Consumers favor sleek, high-shine designs. Digital influence and sustainability trends drive younger buyers toward understated luxury with long-term appeal. |
| Distribution and promotion | E-commerce leads distribution, complemented by pop-up events and boutique retail. Promotional strategies include collaborations with KOLs and celebrities, leveraging holiday campaigns and social challenges to maximize exposure and shape a “shining light-luxury” culture. |
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