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A self-winding watch is a sophisticated product that needs care and attention. Mechanical watches, the automatic ones, work with the energy produced by the movements of their wearer, thanks to a component called the Rotor or Oscillating winding-mass, which wind the calibre by its comings and goings. If one neglects to wear it regularly, its mechanism may jam slowly. The watch winder SwissKubik is designed to reproduce the natural movements of the wrist and stimulate the watch mechanism continuously. In this way, the watch winder ensures the durability of the watch as well as its precision.

This perfect cube contains a high-performance motor controlled by an electronic microprocessor which regulates the rotations per day as well as the stop/pause in vertical position. Once the watch is safely inserted in the watch winder, the watch winder begins to rotate in order to wind the automatic watch mechanism. It is programmed for 1800 rotations per day (900 in each direction), which corresponds to the majority of the models available on the market nowadays.